The other day, I was listening to a podcast by Andrew Huberman—an expert on how the brain works. It turns out, our brains are wired to spot new and different things. But we quickly learn to tune things out that become too familiar. For example, if you walk into a new room with a distinct …
Past Issues
Advisors don’t just sell advice
A lot of people think consultants have no skin in the game. They wave their hands, give advice, and leave the client alone to implement. But when it comes to consulting on marketing, the most effective ones combine advice with other proprietary assets. These assets give you …
2023
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