Training & Coaching for Marketing Consultants
Strategize, advise, and teach what you know.
Build a profitable independent marketing practice that leverages your expertise—not just your hands.
… thank you for your guidance and continued emphasis on positioning as a strategic advisor and all that goes into that. I had a sales call this morning and it was the most confident I’ve been on one of these calls in explaining what value I offer. —Kristen W.
You’re good at what you do
… but it’s burning you out.
You’re tired of taking orders, meeting unrealistic deadlines, and wondering why you’re not earning more for your effort.
Do you turn your business into an agency? Sub-contract the work? Turn away prospects? Raise your rates?
Sure, you can do those things. You’ve tried it all and have had some success already.
But that doesn’t solve the real problem. The real problem is you are spinning too many plates managing deadlines and deliverables.
What you really want is to strategize, advise, and teach what you know.
Those are the things you do best and actually give you energy.
You’re a natural strategist and connector. You know exactly what needs to be done, how to do it, and who can do it for you.
You can probably do most of it yourself, but that’s what got you into this situation in the first place.
The world needs marketing advisors
They exist in other every area of business. But for some reason, marketers feel like they need to package strategy and execution together.
You can take on just the strategic parts of your client engagements and refer the implementation work to others while you oversee—and maybe even manage—the process.
You can package your hard-earned expertise and turn it into repeatable processes, templates, and training to supplement your work and income.
You can teach, train, coach, and mentor—you don’t have to be the one to churn out every deliverable yourself.
You can build a highly profitable business around your expertise.
All with little overhead, high margins, and less stress than typical agency and freelance models.
Unlock more profit in your practice
Mindshare is all about the business side of running a successful marketing consulting practice. It’s about learning how to package and sell your expertise—not just your hands.
Membership is ideal for marketing professionals looking to:
✅ Become a trusted advisor to your clients and break free from the endless grind of deadlines, tasks, and deliverables.
✅ Design your business model to be more profitable, less stressful, and easier to deliver.
✅ Leverage your expertise into memberships, training, courses, templates, and other assets you can sell indefinitely.
✅ Create more leverage with done-with-you, one-to-many, and productized services.
✅ Make cash flow predictable with recurring revenue supplemented by high-value projects.
What you get
As a member, you’ll get the resources and social support you need to successfully transform your independent practice, including:
⭐ Group Mentorship
We’ll meet over Zoom twice a month to chat about topics like marketing, business model design, knowledge products, and more. You can also ask as many questions as you like on these calls and/or within a dedicated Slack channel.
⭐ Slack Community
Members get access to a private Slack community to exchange ideas and connect more deeply with other marketers. I also share examples, links, videos, private audio lessons, and more—exclusively within the community.
⭐ Templates & Training
Unlock live and recorded monthly educational workshops with me and/or guest experts. You’ll also get access to the tools, templates, systems, and processes I use daily in consulting work, including AdvisorOS.
What’s Inside the Resource Library?
The Advisor Operating System
Get the essential templates, systems, and workflows you need to run your consulting engagements:
I. Business Admin & Staying Organized
- Organization & Workflow
- Consulting Revenue Tracker
- Proposal Template
II. Client Engagement Processes and Templates
- Client Kick-Off Email
- Client Discovery Questionnaire – 100+ Questions
- Call Notes
- Marketing Strategy & Channel Summary
- Buyer Personas
- Channel Summary
- KPI Spreadsheet
- Standard Operating Procedures
III. Methodology
- Marketing Playbook (Trello Template)
- Client Operating System (Trello Template)
- Market Research (Airtable Template)
- Swipe File (Airtable Template) + Example
BONUS:
- ConvertKit HTML Template + Instructions
Workshops & Crash Courses
Unlock access to all past workshop recordings, including:
MODEL
Designing your expertise business model
- How to Package, Price, and Sell Custom Consulting
- How to Design Productized Advisory Services
- How to Sell and Deliver Single Strategy Calls
- The Right Way to Sell Fractional CMO Services
- How to Create Your First Education Product (Coaching Call)
MARKET
Positioning, sales, and marketing
- Marketing Fundamentals for Consultants
- How to Use Writing to Attract More Clients
- How to Choose a Niche for Your Marketing Practice
- How to Gain Traction in a New Niche
- Camera, Lighting, and Audio Setup for Your Home Office Studio
- How to Rank Your Website in Google with Tsavo Neal
- How to Leverage Other Audiences to Attract Clients
- The 10 Laws of a High-Performing Consultant Website
- Copywriting Frameworks 101
METHOD
Turning your expertise into intellectual property
- The Advisor Operating System—Organizing Everything You Do
- How to Structure Your Proprietary Methodology
- How to Negotiate Advisor Equity Compensation with Rod Burkert
- Google Analytics 4 Workshop with Jordan Choo
- The 5 Lightbulbs Copywriting Framework with Billy Broas
And more being recorded live each month!
Audiolog: Private Podcast
The Implementer Rolodex
The Expertise Swipe File
Join Waitlist
Enrolment is currently closed and will reopen in the coming months. Please join the waiting list below to get access when doors open again.
Frequently Asked Questions
Tell me more about the private & unlimited Slack DM access
Mindshare Engage members can DM me any time to ask for private guidance related to things like pricing, sales process, positioning, proposals and other questions that come to mind.
Unlike with my private mentorship, I won’t go into deep-dive editor mode if you ask me to review something, for example, but I will give you the guidance you need to move forward with clarity and confidence.
I will reply to your questions within 48 business hours, but I aim to reply within the same day if I can.
If you need me to review something in depth, such as website copy, marketing assets, proposals, etc., you can expect a detailed response each Wednesday. All other specific questions will be addressed right away.
Sometimes, we can chat live in Slack if we’re both available at the same time, though the general pace will be asynchronous.
Is it easy to cancel once I sign up?
What if I can’t make the scheduled calls?
Can I use your templates and processes in my own business?
Why listen to me?
Back in 2017, I came to the realization that I didn’t want to build a big agency.
I was doing web design and digital marketing for B2B businesses with a team of distributed contractors.
It was working, but it didn’t feel right.
Like you, I was doing too much, burning myself out, and could never really turn off my brain at night.
I was always on-call. Always thinking about the next due date. Always wondering why my margins weren’t higher at the end of the day.
My niche—owner-managed B2B services companies—was too broad. I had no real competitive advantage. No negotiating leverage.
I was making a good living but was working hard for it. I knew if I wanted to grow I had to make a change.
I could use my skills to build a “real” agency—with employees, project managers, and an office to bring it all together.
But the thought of that frankly didn’t appeal to me at all.
It was then I realized I could focus instead on the parts I enjoyed most—the strategy and leadership part of marketing.
I could then guide my clients to their goals as an impartial advisor and “producer” of sorts—that’s where the most value came from anyway.
The model immediately felt more aligned with my clients’ interests.
That’s when I began to phase my work into advisory model and never looked back.
Since 2017, I’ve sold over US$1M in advisory services with an average retainer value of under $3,500/month.
There’s a fair few advisory miles—or kilometers, since I’m Canadian—in my shoes.
I don’t pretend to have all the answers. But I do have experience to share and lessons to teach. And I’m still in the game, innovating on the model and sharing what’s working (or not working).
Join us on this journey.
—kw
100% money-back guarantee
If you’re not getting clear value, I don’t want your money. Notify me within the first 30 days and I’ll refund your membership fee in full.
Testimonials
“Within a relatively short period of time, Kevin legitimately transformed my consulting business. I was struggling with a lack of focus, my website didn’t speak to my target audience and my branding was misaligned. Considering my job is to help other companies find their way out of similar messes, it’s hard to believe my own business was in such bad shape. Kevin helped narrow my target market, write better copy and establish the tools and resources I needed to operate efficiently. Then he helped me design the engagement processes for my clients, providing me with a scalable and proven system I can use over and over again.”
—Doug Jones
“Working with Kevin has been a game-changer. Within six months, I doubled my already six-figure business, increased my average retainer size by 33%, and phased out of most of the tactical execution work I was doing before—freeing up my time and energy to take on more clients and grow the business further. His coaching has played a key role in helping develop systems and methodologies to underpin and strengthen my marketing advisory business. No more flying by the seat of my pants! As important, he’s encouraged me to embrace new approaches and ideas that I would have never considered.”
—Mark Evans
“Working with Kevin has been a really great experience. He pushed me to get clear on my ideal audience and shape tailored messaging for them. Our discussions also gave me accountability, which was super important.
I was impressed with Kevin’s structured approach to consulting. He provided practical frameworks that helped me shape my offering. Now I have a roadmap to keep making progress.
Even when I struggled, Kevin was patient and understanding. He strikes a nice balance – stretching my thinking while meeting me where I’m at. Thanks for the valuable mentorship Kevin!”
– Stéphane Franceschini
“As a graphic designer, I’ve been struggling to understand how I can transition into advisory services and how to position them. The workshop turned it all around for me. I sold my first advisory service within a month after it, tripling my usual hourly rate. It was extremely insightful and at the same time easy to understand for someone like me who is not a marketing professional. The highest value for a very affordable price. Thanks Kevin!”
-Veranika Lemeshava
I started working with Kevin because I was looking for a mentor to help me scale from a freelancer to an agency. I had been following Kevin’s work for a while, and liked the way he thought about marketing, advisors and working as a freelancer.
I joined his mentorship group and I quickly learnt a lot! Kevin always took the time to understand my problem in-depth, help me think through a solution and guide me as I was implementing it. He was always available in case I had a question I had in the moment, as well.
As a result, I managed to grow from being a freelancer with 1 agency client, to becoming an agency with 3 clients and contractors working for me in the space of 3 months. He helped me with positioning, managing clients and had a lot of ideas to help with marketing.
I always felt I had someone to come to if I had issues, and that was invaluable for me. I highly recommend Kevin’s services to anyone who wants very personalised support. Kevin always encouraged me to think first rather than proposing a solution, and our calls were always enjoyable.
With Kevin, you’ll have a mentor, but also a friend who is really rooting for you and helping you succeed.
—Araminta Robertson, Content Marketer
“When I started working with Kevin I was charging $500 for website builds. One year later, I was selling websites for $7,000 and it’s only grown from there [to $10k+].
Kevin has a great approach to coaching. It’s personalized and tailored toward your goals. Being a web designer and developer, I wasn’t pursuing traditional fractional marketing gigs. He helped me fine-tune my onboarding process and qualify clients to help me get to the next level in my business.
This membership is great for anyone looking for an awesome community to learn how to sell their knowledge and not just their hands.”
—Luke Netti, Webflow Designer
“…thank you for your guidance and continued emphasis on positioning as a strategic advisor and all that goes into that. I had a sales call this morning and it was the most confident I’ve been on one of these calls in explaining what value I offer.”
—Kristen W.
The Mentorship is a goldmine of digestible nuggets of real-world insight from somebody who’s earned his stripes in the marketing world. Most importantly, I’ve made new business connections through Kevin’s Mentorship community and have been able to ask, and get direct, tailored responses, to questions and challenges I deal with in the day-to-day operation of my business. I couldn’t recommend this enough as a professional investment.
—Taylor M., Copywriter
I started speaking to Kevin approximately 2 months ago, and in those 2 months, I’ve learnt more about marketing than I did at 4 years of college and one year in an agency. I cannot recommend enough this service. Kevin’s analytical thinking and skin in the game from having done it before are a welcome introduction to anyone looking to break into marketing. He knows what works, what doesn’t, and there’s always a why behind advice or thoughts.
—David J., Agency Employee & Aspiring Consultant
When I first approached you with what I thought was a simple inquiry, I had no idea it would lead to such thought-provoking conversations. Through your Mentorship subscription, you’ve opened my eyes to new and exciting possibilities that have already helped me identify an area of expertise to package and sell to clients. I look forward to each new installment.
—Barb H., Consultant
As an agency owner, I struggle with separating strategy and execution along with being another “me too” agency. Thanks to Kevin’s invaluable insights, I’ve been able to start that separation of strategy and execution. as a result it has helped build stronger trust between my clients and I, structure more profitable engagements and scale my agency faster. Between the deeply insightful knowledge and active community of peers, Kevin’s mentorship program has been an excellent investment. I highly recommend signing up and taking advantage of it.
—Jordan Choo, Agency Owner
Kevin’s mentorship program has already done so much for in the little time that I have joined in regards to getting me to think about my business differently in order for me to grow my revenue. Kevin’s content is very relevant in helping me grow my business while keeping true to being a one-woman show. He is highly attentive (gets back to me within the same day with a podcast), highly transparent with his advice and business, and highly knowledgable in all areas of marketing. If you’re a marketing consultant I highly suggest working with Kevin and joining one of is his mentorship programs.
—Michelle Roberts, Brand Strategist